"makemygiftz.com" is a strategic initiative of the company that seeks to serve the emotional needs of lakhs of migrant Indians, by making available to them items that are particularly popular in their native states / regions.
Aimed at making Gati a household name in India, ‘makemygiftz.com’ offers an integrated on-line / off-line platform for customers to place orders for any ‘Best of India’ product, which will be delivered at their doorstep with special, personalized packaging. The company provides a ‘single window’ service through an interactive web model, as well as a store model.
Under ‘makemygiftz.com’, a specialty product is sourced from its origin (through the best suppliers) and delivered directly at the customer’s doorstep. So far, 16 ‘Best of India’ products (e.g., kesar from Kashmir, kaju from Kerala, peanuts from Bharuch, tea from Darjeeling, etc) have been identified for this exclusive service, which is available at over 65 cities / towns in India.
Our Endeavour is to cover 50 such ‘Best of India’ products (at least one from each state) by end-2010. To make the service more user-friendly and enhance its reach, ‘makemygiftz.com’ will soon introduce smart cards and an online multiple-access point-of-sale system, which will make a host of local favorites available all across India, literally at the click of a mouse.
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